Stad Antwerpen
Awareness campaign
Lucy Brussels
Raising Awareness Among Commuters About the Dangers of Phone Use While Driving. Besides drink-driving, speeding, and drowsiness, distraction caused by smartphone use remains one of the leading causes of fatal road accidents. In collaboration with PZA (Politiezone Antwerpen), we developed a digital out-of-home campaign to highlight how even a single, seemingly harmless text message can be enough to cause a devastating car crash.
Credits:
Creative agency: LucyClient: Politiezone Antwerpen & Stad Antwerpen
Contact: Karen Lavreysen, Jana De Nul, Sven Lommaert,
Annemie Vander Kuylen, Wini Condic-Begov, Sara Vertommen,
Liesbeth Haesevoets, Pieter Vermeyen
Creative team: Arno De Meulder & Angus Midgley
Copywriter: Arno De Meulder
Art Director: Angus Midgley
Creative Director: Laurent Dochy
Graphic Design & cinema 4D: Jan Sidgwick
Design Director: Jan Sidgwick
Account Executive: Kelly Verbeeck
Account Director: Thomas Vuerinckx