Quick Belgium
New burger campaign
Happiness Brussels
De Fritraillette is the first Quick burger to creatively integrate crispy fries right inside the burger,
delivering a unique twist on two fast food favorites. I conceptualized the storyboard for the
commercial, highlighting the surprise and satisfaction of the fries' crunch with every bite.
Credits:
Client: QuickHead of Marketing Quick: Dirk Lammens
Marketing Manager Quick: Evelyn De Groeve
Brand Manager Quick: Sarah Pockelé-Dilles
Digital Marketeer Quick: Sophie Verschueren
R&D and Quality Manager: Dorrit Wouters
Agency: Happiness
CEO & Strategic Director: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative Director: Katrien Bottez, Maxime Damo
Strategic Director: Wesley Roeland, Coppelia de Crane d'Heysselaer, Frans Cuypers
Connectivity Planner: Elise Van Craen, Morgane Bastogne
Concept: Catherine Hermans, Iliana Couvez, Angus Midgley, Maxime Van de water