Heinz
Ride and Bite
D&AD New Blood 23’
Yellow Pencil
In 2023, I participated in the D&AD New Blood Awards, where I took part in The HEINZ Pr brief. The challenge was to create an in-game moment that allowed gamers to take a break from gaming while remaining online, positioning Heinz as the food of choice during gaming and activating the brand within the game.
I won a Yellow Pencil for this project and had the honor of collecting it in London.