Collecto Taxi Vert
Launch campaign
Happiness Brussels
Collecto (operated by Taxi Verts) is the nightly shared taxi service that runs in and around Brussels
at a bargain price. Despite a pause after the initial lockdown, Collecto is now active again - this time
with an accompanying Collecto app, which allows people to easily book and pay for their ride.
Collecto called for a launch campaign resulting in 19 different digital posters in 19 municipalities,
each with a message adapted to local activities, culture and residents. Hospital staff, who often work
at night, will also be shown specific messages near major hospitals.
Credits:
Creative agency: HappinessClient: Collecto
Contact: Heidi Vander Poorten, Nena De Keersmaecker,
David Dessin, Nikki Dupont
Strategic Director: Isabelle Koelman
Account Director: Nathalie Duchatelet
Account Executive: Lucile Storme
Copywriters: Maxime Van der Water, Catherine Hermans
Art Directors: Iliana Couvez, Angus Midgley
Creative Director: Maxime Damo
Designers: Karel Chanterie, Angus Midgley
Photography Production: Antoine Grenez